USA Technologies, Inc., a payment technology provider of cashless and mobile transactions in self-serve retail, recently announced the interesting results of a study testing whether targeted point-of-sale advertising of Apple Pay acceptance would increase usage of mobile payments by consumers.
Guess what? Apple Pay was a success.
According to early results, USAT believes that smartphone users shown digital advertising at point-of-sale through the ePort Interactive platform are more apt to pull out their iPhone to make a purchase, and even spend more during the transaction.
Initial findings by USAT show targeted, digital advertising on USAT’s ePort Interactive highlighting Apple Pay availability at point- of-sale resulted in a:
- 26% increase in overall transactions;
- 22% increase in total revenue;
- 12% increase in total contactless average ticket; and
- 89% increase in revenue through contactless purchases, including Apple Pay
“Whether an ad at point-of-sale serves as a simple reminder that a consumer can use Apple Pay to make a purchase, or educates and informs them of how easy, secure and private the mobile payments service is, consumers are responding positively as they buy more and spend more, more often,” said Maeve McKenna Duska, senior vice president of marketing and sales, USA Technologies. “Recent research shows that consumers are becoming more accustomed to using their phones to make payments, particularly to make smaller purchases where, we believe, speed and convenience is often a top priority. We believe the unattended markets we serve will continue to drive Apple Pay use – and that consumer awareness campaigns at the point-of-sale are key to accelerating adoption even further.”