USA Today Sets Tablet Industry on ‘Fire’ with New App

On Wednesday, the mobile news industry was buzzing on the heels of USA Today’s announcement that its hugely popular mobile app has found its way to the red-hot Amazon Kindle Fire.

The multi-platform news and information company has officially released its app for Amazon’s new tablet with Volkswagen as the launch partner.

According to the venerable news titan, the USA Today App for Kindle Fire features a custom look and design specifically for the tablet with the same content structure and tone readers recognize.

The app provides eye catching photos while delivering the latest award-winning USA Today news in a convenient interactive package designed to take advantage of Kindle Fire’s seven inch color touch screen.

“Part of USA Today’s mobile strategy is to be the first news source on emerging technologies. We develop and design our apps for each specific device to provide the optimum experience to our customers. We couldn’t be prouder to have Volkswagen as our launch partner today,” said Dave Hunke, president and publisher of USA Today.

“We are pleased to partner with USA Today on the launch of this cutting-edge app. Innovation is a strength of both USA Today and Volkswagen and we’re delighted to be a part of the excitement around this launch,” added Charlie Taylor, general manager of digital marketing at Volkswagen of America.

USA Today is now available on all major platforms and devices including Android (phones and tablets), Google Chrome Web Store, iOS (iPhone, iPad, iPod Touch), Windows-based Tablets, Windows Phone, and now, Kindle Fire.

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