USA Today Announces iPad Subscription Model

Upon the iPad’s release earlier this month, it was apparent that little time would pass before major news and media outlets flocked to the Apple device as a new platform for distributing content. This week, the world learned that USA Today – which has provided...

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Upon the iPad’s release earlier this month, it was apparent that little time would pass before major news and media outlets flocked to the Apple device as a new platform for distributing content.

This week, the world learned that USA Today – which has provided one of the most popular free applications on the iPad in its short life thus far – has big plans for the iPad this summer. Beginning July 4th, USA Today will implement a new subscription model. While exact pricing and other details have not yet been confirmed or announced, the folks at USA Today are working feverishly on the new offering that will roll out in two months time.

USA Today’s parent company, Gannett Inc., currently supports a free, ad-supported iPad application that is sponsored by Courtyard Marriott. Incredibly popular, the USA Today iPad app has been downloaded approximately 175,000 times. Obviously, the powers that be at Gannett Inc. do not want to miss out on the potentially substantial revenue stream that a subscription based model would provide.

It was only one short year ago that publishing executives at USA Today publicly admitted that it was potentially an error in judgment to have released the USA Today iPhone free of charge. Given that admission, the announcement of a paid iPad subscription model has surprised very few loyal readers.

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2 comments

  1. USA Today Bringing Subscription-Based Service to iPad | Frisky Mongoose

    […] in on the iPad, especially content creators that already have established streams on other mediums. USA Today is the latest company looking to take advantage by announcing their plan for a subscription-based content delivery […]

  2. Vancouver Search Engine Marketing

    I think their iPhone app is so popular because it was free. People have connection with newspaper and they will read it, if it’s given to them with value which at this point value is free. Not sure what is wrong with having free app that has ads in it. I use few apps that have ads in them, and I am OK with that, due to app being free. At this point I think they need to go after the volume considering how much paper industry is hurting.

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