Urban Airship: Retailers’ Apps Shows Mobile’s Growing Influence on Holiday Shopping

Urban Airship Retailers' Apps Shows Mobile's Growing Influence on Holiday ShoppingOn Monday, Urban Airship shed light on an interesting but not necessarily surprising holiday shopping season fact.

As holiday shopping results are tallied from the Thanksgiving to Cyber Monday time period, many are finding it was a banner year for mobile with more people shopping online than in stores and mobile traffic exceeding desktop traffic for the first time on Black Friday.

That’s the opening salvo in yesterday’s announcement from Urban Airship.
To add depth to the details, the mobile engagement platform released preliminary results of its third annual Cyber Week study using aggregate data from hundreds of retailers’ apps.

Analysis shows retailers promoted holiday deals earlier and more often than years prior, significantly ramping up activity two weeks in advance of the big holiday shopping weekend.

“Whether it’s the growing percent of online sales completed on mobile devices, or mobile’s broader influence on all offline sales, which has doubled every year for the past three years, it’s very clear that mobile is changing how retailers market and how consumers buy,” said Erin Hintz, CMO of Urban Airship. “We’re thrilled to see retailers adopting opportunities highlighted by last year’s findings, and look forward to partnering with them on additional best practices coming out of this year’s analysis.”