On Wednesday, MMW was briefed by the team at Urban Airship — a powerhouse in Mobile Relationship Management — about its new partnership with Gimbal — the leader in location and proximity mobile engagement.
The companies have entered into a preferred partnership designed to accelerate “in the moment” mobile engagement.
What does that mean exactly? It’s where physical environments and digital experiences come together “with rich user context.”
Combining the companies’ expertise and market-leading solutions for mobile engagement and location-targeting allows marketers to send highly relevant mobile messages based on users’ specific context such as where they are, where they’ve been, what they like and how they want to engage with their surroundings.
“People have their devices on them and in-hand wherever they go, which makes bringing the physical and digital worlds together a new and exciting frontier,” said Brent Hieggelke, CMO of Urban Airship. “With several joint large-scale engagements already under our belt, we’re excited to formalize our relationship and bring together the two companies that dominate the core technologies necessary to streamline ‘in the moment’ mobile engagement and maximize its opportunity.”
