Unity Technologies, creator of a leading real-time development platform, announced Monday what it calls “key integrations” with MediaMath, a programmatic company for marketers, and Moat, a SaaS analytics measurement company for marketers and publishers that recently became part of the Oracle Data Cloud.
According to the details shared, the partnership enables MediaMath to access Unity’s advertising reach of 1.2 billion devices, further strengthening Unity’s Unified Auction.
The Moat integration allows advertisers the ability to verify and measure attention metrics with confidence across scalable in-app programmatic inventory. Together, the integration of MediaMath’s programmatic platform combined with Moat’s robust viewability and attention metrics provides brands with a powerful way to both reach highly-engaged consumers on Unity’s platform, and uniquely evaluate advertising campaign performance in mobile gaming beyond traditional mobile advertising platforms.
Since integrating with Moat, Unity has demonstrated industry-leading ad quality scores. In January, Moat measured 98.5% valid and viewable rates for Unity, nearly doubling the in-app benchmarks of 49.2%, and video completion rates of 81.6% compared to averages of 33.6% (source: Moat Analytics Benchmarks: Q3 2017, Unity: January 2018). Now advertisers can confidently run their ads in a brand safe environment with some of the highest viewability and completion rates available.
“Unity’s partnership with MediaMath provides clients with direct access to Unity’s premium audiences within 100% professionally-developed, often exclusive content,” said Julie Shumaker, VP of Advertiser Solutions at Unity. “To add to this advertiser value, Unity’s integration of Moat now validates unparalleled view completion rates and viewability scores nearly double the mobile in-app video benchmark. Integrating with Moat allows Unity to further validate viewability and present MediaMath, and all Unity unified auction buyers verified traffic.”