Unilever UK Launches Innovative Interactive Mobile Marketing For Gold from Flora

Unilever UK is not alone in its desire to find innovative new methods of mobile marketing. In a groundbreaking new campaign, Unilever has partnered with Future Ad Labs to create a touch-based mobile marketing campaign for their client Gold from Flora. With approximately 50% of all UK adults owning tablets, interactive ads that go beyond …   Read More

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Unilever UK Launches Innovative Interactive Mobile Marketing For Gold from FloraUnilever UK is not alone in its desire to find innovative new methods of mobile marketing. In a groundbreaking new campaign, Unilever has partnered with Future Ad Labs to create a touch-based mobile marketing campaign for their client Gold from Flora.

With approximately 50% of all UK adults owning tablets, interactive ads that go beyond videos is a must. The “fun-filled” new ad allows viewers to drag and drop a sunflower into a blender to watch while it transforms into Gold from Flora.

The ad is short and sweet, and complemented by fun graphics and animation. While the message is clear, it is also fun, simple, engaging and memorable.

This is just the second ad Unilever has partnered with Future Ad Labs to create—and with their £10m investment in mobile, it certainly will not be the last.

“We’re particularly excited to be expanding our product suite with the launch of PlayRoll and to be delivering the campaign exclusively on mobile harnessing the power of touch,” Stephen Molloy, SVP Sales at Future Ad Labs, tells Talking Retail. “Through gesture based interactions, both PlayCaptcha and PlayRoll are a compelling way to communicate a very targeted, yet simple key message that is proven to resonate with consumers across all devices.”

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