Understanding Mobile’s Mixed Bag in Asia

Understanding Mobile's Mixed Bag in AsiaAs our regular readers will attest, MMW has published no shortage of stories, tidbits, and insights into the remarkable mobile growth experienced across the continent of Asia in recent years. But despite the monumental adoption of mobile throughout the APAC region, major opportunities for further growth linger.

According to the International Data Corporation (IDC), too few companies have been successful leveraging enterprise mobility solutions to drive tangible business benefits even though the industry is one of Asia/Pacific’s (not including Japan) fastest-growing markets.

In this region, the addressable market for enterprise mobility, which includes applications, devices, security, middleware, and professional services, is expected to grow from $1.4 billion in 2013 to $2.3 billion by 2017.

The market’s significant growth reflects the race for organizations to mobilize their people and business processes.

However, the harsh reality for many Asia/Pacific organizations is “the severe lack of understanding, expertise, and foresight” is impairing their ability to truly unlock the value that is enterprise mobility.