On Wednesday, MMW learned that Unacast, the world’s largest network of beacon and proximity data, has just announced its partnership with JUICE Mobile, a premium mobile advertising and technology firm.
As a result of the coupling, JUICE Mobile will license Unacast’s unique beacon and proximity data for retargeting and attribution at scale to advertisers.
Unacast’s network of over 65 proximity solution providers aggregates accurate and detailed data about where people spend their lives in the physical world—from what stores they visit to the aisles they spend the most time, to the products they are standing by.
This data is vastly more accurate than GPS data, which is what the industry has typically relied on.
“JUICE Mobile has built one of the most forward leaning DSPs when it comes to proximity data,” says Unacast CRO Chris Cunningham. “We are excited to partner with a company that understands the value and importance beacon and proximity data will have on its client’s businesses.”
Advertisers who work with JUICE Mobile can now add a whole new level of personalization, timeliness and effectiveness of their mobile marketing campaigns as Unacast’s data mirrors the accuracy of data collection in the online world to the offline world, and in effect provides an understanding of a customer’s physical world identity.
Paul Brousseau, President JUICE Mobile, says “JUICE is proud to have launched the first ever beacon biddable platform, Swarm. Unacast is the only company providing beacon data at scale, and in partnering with them, we bring last mile of attribution technology into a real-time buying platform. Effective immediately, we can help brands reach their target consumers and measure true effectiveness for their campaigns.”
