The combatants of UFC are not to be messed with – in battle or in mobile marketing.
It was announced Wednesday that CommerceTel Corporation – a top provider of proprietary mobile marketing technologies and solutions – has partnered with Ultimate Fighting Championship.
More specifically, the UFC selected CommerceTel to facilitate mobile marketing tactics such as voting, text alerts, and special offers for in-venue and in-broadcast initiatives.
The UFC, which is billed as the fastest growing sports organization in the world, is available in almost a billion homes worldwide. The UFC’s debut on network TV last November was the most watched fight in a decade, drawing over 9 million viewers to FOX in the US.
“The UFC holds the unique distinction as the largest Pay-Per-View event provider in the world while the mobile platform provides the largest digital audience in the world. We’re very pleased to support the UFC’s progressive strategy of connecting to their audience via mobile devices,” said Michael Falato, Vice President of Sales & Business Development of CommerceTel’s Txtstation division.
“We are always looking for new ways to improve the audience experience for our fans,” adds UFC President Dana White. “This is another way for fans to get even closer to the action, to get even more interactive, and this partnership with CommerceTel’s Txtstation allows us to do that in a new and exciting way.”