“Our riders and driver partners will start receiving e-mails in the next few days about the new Privacy Statements,” the company explained in a blog post ahead of the weekend.
In addition to outlining steps Uber has taken to ensure the utmost in privacy guarantees, the company also touted the most critically important change coming to the platform — location tracking.
“These changes would allow Uber to ask for access to a rider’s location when the app is running in the background and get people on their way more quickly,” Uber announced Thursday. “In addition, these changes would allow Uber to launch new promotional features that use contacts — for example the ability to send special offers to riders’ friends or family. In either case, users will be in control: they will be able to choose whether to share the data with Uber.
The changes, we’re told, go into effect on July 15th.
To learn more, check out the complete Uber blog post here.