U.S. Cellular, MobiTV Launch Mobile TV Service

An exciting new venture in the world of mobile television has been undertaken by U.S. Cellular and MobiTV.

Delivering on what the partners call “the increasing demand for mobile media services,” U.S. Cellular has launched U.S. Cellular Mobile TV, powered by MobiTV.

U.S. Cellular Mobile TV is a downloadable application that features live TV, video-on-demand programming and the option to download content for offline viewing.

Subscribers will have access to top programming from ABC, CBS, NBC, ESPN, The Disney Channel, MTV, Comedy Central and more.

The companies said in a joint press release Wednesday morning that the core entertainment package consists of news, sports and other select entertainment, with genre-specific content packages also available.

There’s even a Spanish-speaking package featuring content from Univision and other providers. Conversely, a children’s programming package featuring premium content from Nickelodeon, PBS Kids and more is also available.

“Our partnership with MobiTV represents another opportunity for us to delight customers with quality TV entertainment whenever and wherever they want,” says Joe Settimi, Senior Director of Data Strategy and Services for U.S. Cellular. “Additionally, U.S. Cellular Mobile TV will operate on our high-speed nationwide network so users can access information quickly and enjoy everything their cell phone has to offer.”