So it wasn’t a fluke. The United States is finally gaining–and in at least one way, exceeding–more mobile-y advanced countries.
The technology consulting firm Chetan Sharma reported today that for the second quarter in a row, Verizon Wireless has beaten NTT DoCoMo–albeit by the width of an amoeba’s membrane, the firm said–in terms of mobile data revenue. While it did not specify figures for the Japanese carrier, the consultancy said Verizon’s average revenue per user (ARPU) was $17.37 in Q2 2010, more than any other U.S. cellular company. Considering Verizon now boasts 92.1 million total subscribers, that’s accounts for a chunk of the $13.2 billion in overall U.S. mobile data revenue for the quarter–a market that grew 22 percent from the same quarter a year ago.
“While it [the United States] lags Japan and Korea in 3G penetration by a distance, due to higher penetration of smartphones and datacards, the consumption is much higher than its Asian counterparts,” Chetan Sharma said in a press release. In other words, individual 3G users use the technology more often than individuals in advanced Asian countries. Sounds like marketers may be able to more finely-target their campaigns deployed on mobile Internet technology to this demographic of users.
The rest of the world is very interested in what is happening in the American mobile industry, as it could foretell what will happen in other countries, the firm said: “Most of the cutting edge research in areas of data management and experimentation with policy, regulations, strategy, and business models is taking place in the networks of the U.S. operators and keenly watched by players across the global ecosystem.”