Two Out of Three Moms Now Use Smartphones While Shopping

The mobile revolution is being shown some motherly love, according to the findings of a new Greystripe study.

Based on the findings of the report by the mobiel ad network, Greystripe says better than 66% of moms are plugged into their mobile devices while engaged in the act of shopping.

Greystripe collected the data from its expansive network of touch devices during a three-month period from November 16, 2010 to February 15, 2011.

And as it turns out, smartphone usage extends far beyond making grocery lists and simple organizational functions.

45% of connected moms use their smartphone to locate stores, while another 36% utilize some form of price comparison app or service.

“Smartphones have become the super tool for moms on the go,” said Dane Holewinski, director of marketing with Greystripe. “The majority of moms with smartphones are using those devices for their day to day tasks especially shopping, making them the ideal target for advertisers.”

31% of the moms surveyed revealed using their smartphones to research products, read reviews, and check product availability.

Perhaps most interesting, however, is the swelling number of moms who turn to their smartphones in search of discounts. Greystripe found that 57% of moms now search for mobile coupons via their mobile device.

To register and read the full report from Greystripe, click here.