Two Out of Three Moms Now Use Smartphones While Shopping

The mobile revolution is being shown some motherly love, according to the findings of a new Greystripe study. Based on the findings of the report by the mobiel ad network, Greystripe says better than 66% of moms are plugged into their mobile devices while engaged in the act of shopping. Greystripe collected the data from …   Read More

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The mobile revolution is being shown some motherly love, according to the findings of a new Greystripe study.

Based on the findings of the report by the mobiel ad network, Greystripe says better than 66% of moms are plugged into their mobile devices while engaged in the act of shopping.

Greystripe collected the data from its expansive network of touch devices during a three-month period from November 16, 2010 to February 15, 2011.

And as it turns out, smartphone usage extends far beyond making grocery lists and simple organizational functions.

45% of connected moms use their smartphone to locate stores, while another 36% utilize some form of price comparison app or service.

“Smartphones have become the super tool for moms on the go,” said Dane Holewinski, director of marketing with Greystripe. “The majority of moms with smartphones are using those devices for their day to day tasks especially shopping, making them the ideal target for advertisers.”

31% of the moms surveyed revealed using their smartphones to research products, read reviews, and check product availability.

Perhaps most interesting, however, is the swelling number of moms who turn to their smartphones in search of discounts. Greystripe found that 57% of moms now search for mobile coupons via their mobile device.

To register and read the full report from Greystripe, click here.

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5 comments

  1. @caterpage

    It's stats like these that we like at Caterpage. We recently built a free, easy-to-use webservice for brick and mortar shop owners to create a mobile website which displays all basic info those single moms need. Small business owners can try this by going here: http://www.caterpage.com/try-our-free-mobile-webs

  2. @walterelly

    Giff is right- only about 70 million Americans even have a smartphone in the first place! (as of February – source http://www.comscore.com/Press_Events/Press_Releas… ) Mobile Marketing Watch, you guys are great- awesome, in fact. Typically you don't drop the ball on stuff like this – but this headline was a miss.

  3. Giff Gfroerer, i2SMS

    I believe Greystripe means 66% of MOMS who OWN smartphones, HAVE a data connection, and USE the data connection use the phone in some manner while shopping.

    The biggest problem with statistics is companies that issue misleading figures. The most recent figures just released at Q1, 2011 close states that 30% of Americans now have smartphones. How is it then that 66% of MOMS use smartphones while shopping if only 30% of Americans have a smart phone? Do no men have smartphones in the U.S.? This would mean that no man in the U.S. has a smartphone.

    People that put out statistics should be held to properly state correct facts.

    1. Allison White

      I second Gliff's comments. Get real with the info. I hope smart phone users are smart enough to see through reports like this.

  4. sallyjsantos

    WOW as a coupon mom I loved the Extreme Couponing series it is awesome my five cent for extreme couponing is the place called "Printapons" you will love it

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