While there are few doubts that the advent of social media has done anything but help mobile marketing, there are some concerns that the new TwitterPeek device (a handset designed especially for use with Twitter) might be more of a dud than a stud when it comes to assisting mobile marketers.
The TwitterPeek device, which is solely built around Twitter, does exactly what you would expect from it. Using the device’s small keyboard, you can compose 140 character messages and follow your friends and associates on the popular social networking service.
However, that’s about all you can do. No e-mail, no text messages, and, consequently, no real opportunity for mobile marketers. Nonetheless, the TwitterPeek still comes at a somewhat substantial cost. The TwitterPeek is available on Amazon for $99 with six months of service included. A $7.95 a month fee is charged thereafter.
Although the US editor for Econsultancy, Meghan Keane, says TwitterPeek “works better as a mobile marketing device than a smartphone,” the mobile marketing community – for now at least – appears reluctant to embrace the device as a tool rather than a toy.
