Try to say it three times fast without stumbling – Twitter touts keyword targeting in timelines.
It may be a tongue-twister, but there’s little chance that Twitter will stumble itself in the social network’s newest advertising initiative.
By introducing keyword targeting in timelines, Twitter is taking targeted social media advertising to the next level.
“We’re excited to roll out the newest feature on our ad platform, keyword targeting in timelines, available today in all languages and markets where Twitter Ads are supported,” posted Nipoon Malhotra, a Twitter Product Manager, on the Official Twitter Advertising Blog.
Available in the full Twitter Ads UI and through the Ads API, this new feature enables advertisers to reach users based on the keywords in their recent Tweets and the Tweets with which users recently engaged. This is an important new capability – especially for those advertisers looking for signals of intent – because it lets marketers reach users at the right moment, in the right context.
Twitter says users won’t see any difference in their enjoyment of Twitter, as more ads won’t be shown.
“In fact,” speculates Malhotra, “we believe users’ experiences with ads will improve as a result of this feature as they see more relevant Promoted Tweets.”
To read the complete announcement, click here.