On April 19, Mobile Marketing Watch reported that social’s media’s hottest microblogging platform, Twitter, was rumored to be considering an acquisition of TweetDeck, the popular desktop and mobile app used by millions of “tweeps” daily.
It now appears that the rumored acquisition is proceeding as planned.
According to sources speaking with Tech Crunch, the acquisition is a done deal and the purchase will be publicly announced, possibly for the end of the week.
The estimated $50 million purchase price is believed to include both cash and Twitter stock.
For months rumors have swirled about the anticipated looming acquisition of TweetDeck, although this week marks the first serious talk of Twitter being the buyer. Three months ago, rumblings surfaced about the prospect of UberMedia allegedly offering $30 million for TweetDeck.
Twitter, which has only made a few small acquisitions to date, is believed to be entering “rapid expansion” mode, a reality fueled by the return of Jack Dorsey, the founding chief executive of Twitter, who resumed his role as product chief less than two months ago.