With music and video growing exponentially more important to Twitter’s growth strategy with each passing quarter, today’s announcement from the microblogging juggernaut is no big shocker.
Social networking giant Twitter, chewing gum empire Trident, the music television leader Fuse are partnering to reinvent TV with daily cross-platform music entertainment programming called Trending 10.
The effort is billed as the first television program to be sourced and produced from real-time Twitter conversation spikes.
“Understanding the new multi-screen media consumption habits of millennial consumers,” the formal announcement reads, “the partners are bringing music-loving viewers daily Trending 10 content across multiple screens and platforms.”
Here’s how it works:
Trending 10 brings viewers the 10 top trending music-related stories of the day, filtered through Fuse’s Heat Tracker technology that measures and illustrates which artists are generating the largest spikes in Twitter conversations. The broadcast show, along with “sneak peek” digital shorts, socially sharable exclusive content (e.g., interviews and articles) and live online access to the Heat Tracker at Fuse.tv/T10, are all populated by the real-time social conversations of music fans.
The Trending 10 half-hour countdown show airs weeknights at 7:30e/6:30c on Fuse’s linear network.