Make no mistake about it, Twitter is eager and ready to bring your marketing message to mobile screens across India. And that’s exactly why they’ve just acquired Zipdial, a company that lets people who lack an internet connection to still receive and view ads.
Twitter didn’t disclose how much they’ve paid for the firm, but the investment will likely be worth it, as India remains one of the fastest growing mobile markets in the world.
To date, ZipDial says its campaigns have successfully targeted and reached tends of millions of users, with that number growing by the day.
“By coming together with ZipDial, we’ll help more people around the world enjoy great and relevant Twitter experiences on their mobile phones,” Twitter explained in a formal statement this week.
As MMW reported just yesterday, a recent report by the Internet & Mobile Association of India and IMRB International showed rapid growth in the mobile internet industry throughout India in 2015. But 2015 is expected to surpass even 2014’s growth.
During 2014, mobile internet use grew 26%, and is forecast to grow 23% within the first 6 months of 2015. When looking at rural users, growth is also steadily on the rise and is expected to grow an additional 18% during 2015.
“Nearly one quarter of school-going children and one fifth of non-working women use mobile internet on pay-per-site basis,” reports Warc. “Nearly 40% of young men, working women and older men have plans which entail limited internet access.”