Twitter Pushes Mobile Ad Targeting to BlackBerry

On Tuesday, Twitter gave a struggling smartphone maker a breath of fresh air. The social media giant is now allowing users to extend their promotional reach across the BlackBerry platform.

“Last month, we rolled out Promoted Tweets in timelines on iOS and Android mobile devices,” Twitter announced on its advertising blog today. “To help brands connect with even more mobile users, today we’re extending Promoted Tweets to BlackBerry devices and introducing the ability for advertisers to target BlackBerry devices, in addition to iOS and Android.”

Twitter, which has more than 140 million active users, says that more than half of this user base is mobile and regularly accesses the service via mobile devices.

Now brands can refine their reach by targeting users with platform-specific messages across Twitter.com, iOS, Android, BlackBerry and other mobile devices. Meanwhile, BlackBerry users may start to see Promoted Tweets with deals, discounts, news and information from brands even on the go.

The microblogging behemoth says that Promoted Tweets on BlackBerry will be displayed at or near the top of the timelines of a brand’s followers and users with interests similar to the brand’s followers.

Promoted Tweets will appear in a BlackBerry user’s timeline only once and can be dismissed, mirroring the experience on Twitter.com.