Twitter is about to top a fellow titan in social networking.
On Friday, BI Intelligence reported the latest findings and projections in the mobile ad revenue space. According to the research shared publicly, Twitter will take home more U.S. mobile advertising revenues this year than Facebook.
That comes directly from data presented in a new forecast by eMarketer.
“Twitter will earn $129.7 million in mobile advertising revenues this year in the U.S. Facebook, which rolled out mobile ads for the first time this year, will come in at just over half that amount, at $72.7 million in the U.S.,” Business Insider summarized today.
eMarketer bases its estimates for mobile advertising revenues on an analysis of reported revenues from company releases; estimates from other research firms on advertising revenues, pricing, impressions and other factors; usage trends at major mobile advertising publishers; and eMarketer interviews with executives at ad agencies, brands, online ad publishers and other industry leaders. eMarketer’s estimate for overall US mobile advertising spending in 2012 is unchanged from the previous forecast. This is eMarketer’s first forecast for mobile advertising revenue at Twitter, Facebook and Pandora.
According to comments made by several mobile industry watchers this morning, the newfound status of Twitter and Facebook in the eyes of the advertising community will continue to drive mobile revenue opportunities and earnings for both companies in the near future.
