A free social media platform could very well spark the biggest pay-per-view buyrate in entertainment history, some media analysts predict.
According to Word Wrestling Entertainment (WWE CEO) Vince McMahon, Twitter will be the place where top WWE superstars John Cena and Dwayne “The Rock” Johnson hype their looming showdown at WrestleMania 28 on April 1, 2012 at the Sun Life Stadium in Miami, Florida.
Although nationally televised WWE programming will certainly contribute to the hype, millions of sports and entertainment fans have taken to the war of words unfolding between Cena and Johnson – the box office superstar who can currently be seen in “Fast 5.”
Despite the fact that WWE has never in its history begun promoting a WrestleMania match twelve months in advance of the actual event, McMahon and others inside WWE believe social media will help keep the feud fresh, interactive, and exciting until next spring.
Consequently, it is expected that the pay-per-view buyrate for WrestleMania 28 could very well become the most widely watched and profitable pay-per-view broadcast in the history of paid cable television.
If that reality ultimately manifests, Twitter will be credited significantly for helping pull off a feat twelve months in the making.