Twitter is now testing a new native ad format with some selected brand partners in the U.S.
Twitter’s “Promoted Moments” is designed to “look and feel just like all other Moments — except they’ll be authored by a brand and be featured in the Moments guide for 24 hours, with a Promoted badge,” Twitter announced in a blog post.
A sampling of some Twitter Moments tweeted so far include stories about the feature film Back to the Future, Climbing Everest, the Mets in the World Series, and a compendium with the meme: “The worst thing I ever did.”
“We’re seeing how powerful this experience can be for diving into meaningful narratives — and since Twitter’s inception, brands have told some of the very best stories on the platform,” reports the company.
Over the past weekend, the Promoted Moment about the movie “Creed,” an MGM, Warner Bros., and New Line Cinema presentation, made some waves.
“Over the next couple of months, you’ll see more examples from all kinds of brands across many different business verticals. We’re excited to see how fun, informative, and entertaining stories from brands come to life within Moments,” Twitter explains.
Want to give Twitter a piece of your tweet about this new venture? Post to @TwitterAds.