UberMedia is said to be planning a social network designed to directly rival microblogging juggernaut Twitter.
According to people familiar with the development, UberMedia – the maker of several prominent mobile applications that interface with Twitter – is toiling with a new social media platform that, as CNN puts it, would seek to attract users by “addressing common complaints about Twitter, such as its restriction on the length of a message and how it can be confusing to newcomers.”
Twitter, which launched five years ago, has enjoyed exponential growth, particularly within the past twelve months.
With more than 200 million registered users releasing some 155 million tweets a day, Twitter is presently boasting a 282% increase over a year ago.
The growth of Twitter has clearly inspired the people at UberMedia to do more than simply play nice with the popular platform. After all, roughly 10% – or more – of all daily tweets come from an UberMedia app, according to market research firm Sysomos.
With few other details known, sources close to the project say there is no timetable in place for the launch of the competing social network but that it is, indeed, in the works.