Twitter is making it possible for users to transform their website into a veritable lightweight Twitter client.
Freshly released from the folks at Twitter is Web Intents, an interesting and innovative new API tool that enables publishers to tap into the most popular functionalities of Twitter.
Web Intents provide popup-optimized flows for working with Tweets & Twitter Users: Tweet, Reply, Retweet, Favorite, and Follow. They make it possible for users to interact with Twitter content in the context of your site, without leaving the page or having to authorize a new app just for the interaction. Web intents are mobile friendly, and super easy to implement.
All told, Twitter says that Web Intents are the simplest way to make the Tweets you display on your website interactive.
According to the microblogging giant’s formal announcement of the new tool, Web Intents automatically detect whether the end user is currently logged in to twitter.com and asks for login when necessary.
If the user does not yet have a Twitter account, they’ll have the opportunity to create one before realizing their original intention. No need to register an application or API key.
To check out how the new tool works and assess whether its right for you and your website, visit the Twitter Developer Blog and learn more about Web Intents.