Kicking off the week with another major advertising milestone isn’t too shabby. On Monday, the Financial Times exclusively reported that Twitter has secured its biggest advertising deal in company history.
Billed as a “first of its kind” agreement, Twitter is now in business with Publicis’ Starcom MediaVest Group.
The underlying deal is said to be worth hundreds of millions of dollars, an investment of vast treasure and resources that will develop over a number of years well into the future.
What we presently know of the deal is that SMG’s clients like Procter & Gamble, Walmart, Microsoft and Coca-Cola will become darlings of the Twitter universe, gaining premium advertising opportunities and access to a wide array of valuable advertising resources and information.
“Twitter in a very short period of time has gone from an experiment to something that is essential,” Laura Desmond, global chief executive of Starcom MediaVest Group, tells the FT.
“We think that the industry had been focused in the wrong area, which was making a decision between Twitter and TV,” adds Adam Bain, Twitter’s president of global revenue. “That’s not what we believe. Twitter is a bridge.”
To learn more about the powerful partnership in the making, click here.