Twitter, Facebook Posts Can Get You Canned at Apple

Talk about a strict social media policy. As it turns out, Apple fires employees who criticize the Apple brand on Facebook, Twitter, or any other social networking site for that matter. Word surfaced this week that Apple reportedly maintains a very strict policy when it comes to social media use among its employees. One report …   Read More

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Talk about a strict social media policy. As it turns out, Apple fires employees who criticize the Apple brand on Facebook, Twitter, or any other social networking site for that matter.

Word surfaced this week that Apple reportedly maintains a very strict policy when it comes to social media use among its employees. One report Tuesday suggested that Apple will fire any employee who utters a negative word about the company and its brand through social media channels.

“In general,” reads a new report from ifoAppleStore.com, “Apple retail employees are allowed to post on the Internet, but cannot include the company’s name or mention their employment at Apple.” News of Apple’s stringent policy surfaced following an employee’s termination after posting critical comments about Apple online. The Apple employee in question (named Crisp) appealed to a UK labor advocacy following his dismissal for “gross misconduct.”

Jamie Hamnett of the law firm Addleshaw Goddard LLP says Apple “made it absolutely plain throughout the induction process that commentary on Apple products, or critical remarks about the brand, were strictly prohibited.”

Hammett noted that the tribunal took into account that such comments “would be particularly damaging for Apple as image is so central to its success.” Therefore, “Apple successfully argued that it was justified and proportionate to limit this right (of posting) in order to protect its commercial reputation against potentially damaging posts.”

Despite criticisms that Apple is too harsh on social media users at the company, the Cupertino, California-based tech giant maintains that all employees are advised during training that they will be axed if they violate Apple’s social media policy.

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