Now that Twitter is officially getting into the advertising business via “Promoted Tweets,” it comes as welcome news to the marketing community that Twitter continues to grow by leaps and bounds, far outpacing the anticipated growth of the microblogging juggernaut.
According to information released by Twitter this week, the social networking site now proclaims to have more than 100 million registered users. That number represents a 1,500% increase over just one year ago. Perhaps even more impressive, Twitter claims to add 300,000 new users every day.
At Twitter’s first Chirp developer conference, co-founders Evan Williams and Biz Stone further expounded on the advertising potential of Twitter using the staggering statistic that Twitter serves up 55 million tweets per day to go along with another 600 million daily search queries.
In addition to Twitter’s new advertising solution (Promoted Tweets), another fresh feature called “Points of Interest” could also prove significant to Twitter’s emerging posturing in the mobile marketing space. “Points of Interest,” after all, rolls out the ability to lets users click on geotagged tweets.
With “all things local” quickly becoming the centerpiece of effective mobile marketing, Twitter evidently has found the pulse of both social networking and mobile marketing – two accomplishments that, before long, will eliminate previous criticisms that Twitter is incapable of developing a lucrative business model.