On Tuesday, Twitter announced that it has acquired yet another entity. This time, its the keyword bid management platform known as AdGrok.
“When Twitter approached us and asked if we’d be interested in working on their monetization platform, we realized this was a once-in-a-lifetime opportunity that we just couldn’t pass up,” AdGrok said on its company blog. “Starting today, we will be working full-time on Twitter’s revenue engineering team.”
Until now, AdGrok had been focused on assisting marketers manage their Google AdWords campaigns via sophisticated keywords analysis tools – something that will greatly help Twitter in its promoted marketing tools. According to estimates from eMarketing, Twitter is projected to generate $150 million in advertising revenue this year, a substantial increase over last year’s $45 million.
As MMW reported Tuesday, Twitter has been on a growth rampage of late, not slowing for a second following its recent acquisition of TweetDeck. Instead, Twitter continues to boast more surprises in its social media bag of tricks.
In the microblogging platform’s ongoing effort to regain some of the market share lost to competing third-party Twitter platforms, the company is believed to be planning a new integrated photo-sharing service to take on the likes of Twitpic, Flickr, and others.
Sources speaking with TechCrunch reveal that Twitter could announce the service as early as this week.