Want to check ad campaigns on the fly? Make changes?
Twitter wants to go there — and help you get there, too.
Twitter just added a pretty cool new feature to its mobile apps: the ability to monitor and adjust ad campaigns while people are on the go — via their smartphones.
As reported at The Next Web, “many users are seeing a new graph icon on their profiles on the iOS and Android apps.”
The Next Web’s story includes screen shots of what all that looks like.
“Tapping on the new icon takes you to an Twitter Ads interface that shows a snapshot of how the account’s ad campaigns are performing, with an overall look at impressions, engagements, total spending, cost per engagement, and engagement rate,” notes The Next Web.
Campaigns can also be edited from the dashboard; you can adjust budgets and bids and change the timing of campaigns.
Brand new campaigns, of course, can still only be launched via the social media site’s web interface at ads.twitter.com.
A Twitter spokesperson says the feature’s now being testing. MAW will keep you updated on tweaks to follow.