Mobivity, an SMS marketing provider, has introduced Mobilytics to help ease the frustration. They offer an impressive array of tools and metrics to help you gain a deep insight of how your visitors found your mobile site, what they did while they where there, what mobile device they used, how much revenue you earned and more. You can customize a web-based control panel similar to Google Analytics to show you the information you need when you need it.
Another useful feature of the service is the provided Analytics API that let’s you do just about anything you please with the data generated from your mobile website. According to their website;
” The Mobilytics API allows you to access your statistics in their raw form. Integrate them into your own products and services, build your own reports, or build mash ups! The possibilities are limitless. It’s your data, take it and do with it what you want”
The service is provided free of charge when you join their ad-network. They’ll place small ads on your mobile website, and even give you a 70% revenue share if your mobile site generates over 10.000 page views per month. If you opt out of the ad-network option, you pay a monthly fee based on the number of monthly page views. This ranges from $29.99 for up to 10,000 page views per month, to $89.99 if your site get 500,000-1,000,000 page views per month. Either way, it’s a valuable service, especially from a marketing perspective.