Travel Plans Increasingly Going Mobile

Orbitz presented at last month’s Mobile Insider Summit, where Megan Hughes the Director Of Mobile at Orbitz shared that approximately 30% of their hotel reservations are now booked on mobile devices, which is a drastic increase from just 3% only four years ago. To further support these results, analysis firm Criteo gathered information from over …   Read More

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Travel Plans Increasingly Going MobileOrbitz presented at last month’s Mobile Insider Summit, where Megan Hughes the Director Of Mobile at Orbitz shared that approximately 30% of their hotel reservations are now booked on mobile devices, which is a drastic increase from just 3% only four years ago.

To further support these results, analysis firm Criteo gathered information from over 1,000 online travel websites during the first two quarters of 2014. What they found is that there were over 3 million travel reservations booked on mobile devices, accounting for over $150 billion in travel reservations and bookings.

Hotel reservations continue to be the most popular mobile reservation at 21%, followed by air travel at 15%, and car rentals at 13%. However, full travel packages are still booked primarily on desktops.

Additionally, as summarized by Media Post, Orbitz says 65% of hotel bookings made on mobile are actually “last-minute” reservations, as opposed to just 15% on the desktop.

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