Tracking of Real World Location Visits of UberMedia System Looks Like a Winner

Location tracking and marketing is becoming big business. Now UberMedia has patented a way to make it better. Basically, instead of focusing on where a consumer has been or locations the consumer has expressed interest in, its system tracks where people actually are at any given time. UberMedia, a cross-screen mobile ad platform combines more …   Read More

1509 0
1509 0

Tracking of Real World Location Visits of UberMedia System Looks Like a WinnerLocation tracking and marketing is becoming big business.

Now UberMedia has patented a way to make it better. Basically, instead of focusing on where a consumer has been or locations the consumer has expressed interest in, its system tracks where people actually are at any given time.

UberMedia, a cross-screen mobile ad platform combines more than 1.5 billion first-party mobile data signals to deliver hyper-focused ads, has just patented it, too.

Called “Location Visit Optimization” (LVO), it’s proving a successful way to boost “relevance and performance of mobile ad campaigns based on real-world location visits.”

“Although mobile advertising has come a long way, marketers still struggle to link their sales data to their campaign in real-time,” said Bill Gross, founder and CEO of UberMedia and Idealab. “LVO changes all that by allowing marketers to optimize on what matters most – real-time, real-world location visits. This method represents the next phase of mobile advertising, and has already proven to dramatically increase marketing results for automotive, fast food and hospitality brands.”

Reportedly, a host of national fast-food chains, automotive advertisers, and hotel chains have all seen location visits more than double with LVO.

Want to know more about LVO? Check out the infographic below.

info

In this article