Toys ‘R’ Us Turns to Mobile Marketing

A venerable brand in the retail toy space is turning to mobile marketing for its newest campaign.

Delivering coupons directly to mobile devices, Toys “R” Us is heavily pushing scannable bar codes to help shoppers save at the point-of-sale.

According to a report from Mobile Commerce Daily, the company is running the mobile campaign within Us Magazine’s mobile site.

“These new mobile ads are part of the overall marketing campaign for Toys “R” Us and they complement our desktop display ads,” explains Meghan Kennedy, a spokeswoman for Toys “R” Us.

The Toys “R” Us mobile banner ad encourages consumers to tap for super savings. From there, the ad expands to a mobile-optimized site where consumers can browse featured deals and get further details for them. There is also a store locator feature that lets users find the nearest in-store location.

Per the usual routine when it comes to redeeming mobile coupons, consumers only have to hold up their mobile device during checkout for the scannable code discount to be factored into the final sale price.

“We continue to look for ways to reach shoppers on their mobile devices, as mobile is a key channel for Toys “R” Us, providing customers the opportunity to get great deals anytime, Kennedy says.