• About
    • Authors
  • Activity
  • Home – backup code
  • HTML Tags and Formatting
  • Members
  • Terms & Conditions
  • Thanks!
  • About
    • Authors
  • Home
  • Resources
    • Events
    • Job Board
      • Submit Listing
  • Newsletter
  • Contact
  • Advertise
  • Home
  • About >>
    • Authors
  • Resources >>
    • Events
    • Job Board >>
      • Submit Listing
  • Newsletter
  • Contact
  • Advertise

  • Mobile Marketing Watch Mobile Marketing Watch

--

  • January 27, 2023
  • Follow us on Facebook
  • Follow us on Feedburner
  • Follow us on Twitter
  • Mobile Marketing
    • Marketing Strategy
    • Mobile Analytics
    • Mobile Apps
    • Mobile Commerce
    • Mobile Spam
    • Mobile Payments
    • Technology
      • Mobile Security
      • NFC
      • SMS / Text
  • Mobile Advertising
  • Casino mobile marketing
  • mHealth
  • Opinion
  • Platforms
    • Android
    • BlackBerry
    • iOS
    • Mobile Devices
    • Smartphones
    • Tablet Devices
  • Resources
    • Infographics
    • News
      • Announcements
      • Mergers And Acquisitions
      • Featured
      • Rumors
  • Mobile Retail
  • Social Media
  • Mobile Marketing
    • Marketing Strategy
    • Mobile Analytics
    • Mobile Apps
    • Mobile Commerce
    • Mobile Spam
    • Mobile Payments
    • Technology
      • Mobile Security
      • NFC
      • SMS / Text
  • Mobile Advertising
  • Casino mobile marketing
  • mHealth
  • Opinion
  • Platforms
    • Android
    • BlackBerry
    • iOS
    • Mobile Devices
    • Smartphones
    • Tablet Devices
  • Resources
    • Infographics
    • News
      • Announcements
      • Mergers And Acquisitions
      • Featured
      • Rumors
  • Mobile Retail
  • Social Media

Toyota Leverages “SnapTag” Mobile Image Recognition To Engage Users At LA Auto Show

To engage mobile users at this year’s Los Angeles Auto Show, Toyota leveraged an image-recognition technology by a company called SpyderLynk known as “SnapTags” — which is deemed the only “logo-centric mobile activation tool in the marketplace today.” Using SpyderLynk’s “Code Ring” technology, users can snap a picture of any logo placed inside a special …   Read More

By Justin
November 29, 2010
0 2161 1
By Justin
November 29, 2010
0 2161 1
Share

To engage mobile users at this year’s Los Angeles Auto Show, Toyota leveraged an image-recognition technology by a company called SpyderLynk known as “SnapTags” — which is deemed the only “logo-centric mobile activation tool in the marketplace today.”

Using SpyderLynk’s “Code Ring” technology, users can snap a picture of any logo placed inside a special ring designator — whether placed in print, on signage or otherwise — and send to a special short code to activate a multi-functional, multimedia interactive experience.  In Toyota’s case, the auto brand issued several SnapTags tied to interactive experiences surround the many vehicles on display at the auto show.  Once activated, users received an SMS response featuring four links providing access to vehicle information, a vehicle brochure, the ability to obtain a cost quote and information about the Toyota Care program.

“We’re constantly exploring innovative ways for Toyota customers to access vehicle information at their leisure,” said Michael K. Nelson, interactive communications marketing manager at Toyota.  “SnapTags allow us to conveniently and effectively direct leads to dealerships, drive traffic to the Toyota mobile site and provide ebrochures and additional information to consumers directly on their mobile devices.”

The solution from SpyderLynk sounds familiar to JagTag, which utilizes proprietary barcodes that are scannable from mobile devices and return interactive information via SMS and MMS, much like SnapTags.  The idea of using image recognition has always had clear-cut benefits in my mind, and it’s nice to see it put to better use.  Unlike barcodes, all the user needs to leverage solutions like SnapTags and JagTags is a camera phone — so the most basic usage barrier is overcome.  I think we’ll begin to see a lot more campaigns like this, especially from big-name brands like Toyota.

I found this helpful

I did not find this helpful

In this article
  • Announcements
  • Marketing Strategy
  • MMS
  • Mobile Barcodes
  • Mobile Devices
  • Mobile Marketing
  • Mobile News
  • SMS / Text
  • image recognition
  • JagTag
  • jagtags
  • LA Auto Show
  • MMS
  • Mobile Barcodes
  • mobile engagement
  • sms
  • SnapTags
  • SpyderLynk
  • Toyota

1 comment

  1. Waynette Tubbs 12 years ago

    When you say that "big-name brands" will use it, that implies that there is a huge cost attached to coding and reporting on the "SnapTags." In my mind, this makes these codes no more effective than the other QR codes already available on the market.

Comments are closed.

Search

Paypal: Mobile Shopping Grew 310% On Black Friday, 27% Increase In Mobile Payments
Previous
Industry-First LBS Retail Navigation App "Aisle411" Launches Today For iPhone
Next

© 2015 Good News, Inc.

Back to top