Tourism Marketing Lesson: Seattle's Space Needle Goes Mobile

Tourism Marketing Lesson Seattle's Space Needle Goes MobileAttention all tourism marketers. If you think some of the biggest tourist hotspots in the world don’t require cutting edge mobile and digital marketing to keep tourism dollars and traffic rolling, think again.

The latest case study comes to us via Seattle, Washington.

Built as a symbol of the future for the Age of Space 1962 World’s Fair, Seattle’s iconic Space Needle is once again embracing the promise of the future, MMW was told in a provided statement from those behind Space Needle marketing.

This week, the curtain comes up on ground-breaking digital experiences that “will inspire urban explorers and connect visitors to the sights and experiences of the Pacific Northwest in ways that, until now, could only be imagined.”

Effective immediately, visitors and Space Needle gazers the world over can download the new Space Needle Mobile App to serve as their guide and memory book to Seattle’s original high-rise.

Acting as a starting point for exploration, the app presents alternative views with augmented reality, shares a look at historical events, and helps visitors locate and learn about all the key sights in town. On the Observation Deck, visitors will find kiosks that transport them to the octopus tank at the Seattle Aquarium or onto the pitch with the Seattle Sounders FC at CenturyLink Field. Guests can connect with the city in these unrivaled one-of-kind experiences like never before.

“Since its inception, the Space Needle has been a symbol of innovation and creativity,” said Jeff Wright, chairman, Space Needle, LLC.  “Staying true to that vision, we are introducing digital experiences that are not only groundbreaking for us, but for towers around the world.”

To learn more (about the app and how tourism marketing should be done in the mobile age), visit