Top 5 Stories in Mobile Advertising, Payments This Week

Top 5 Stories in Mobile Advertising, Payments This WeekBefore the long holiday weekend commences, MMW has compiled the week’s top five headlines and must-read blogs in mobile advertising and mobile payments for your review.

Facebook might have been a slow starter on mobile, but aggressive growth in mobile usage has helped the company boost its share of the mobile advertising pie, and in the process it has become the second largest digital ad platform — behind Google.

A long time ago, when analog phones roamed the earth, there was a troubling problem called cloning. Cloning occurred when a hacker captured a phone’s unique identifiers and programmed them into a second phone that then impersonated the first phone to the network. That allowed the phone to place free calls.

The summer season is officially winding down and with school right around the corner, families everywhere are trying to make the most of the upcoming long weekend. This Labor Day Weekend, customers will be out and about taking advantage of the last official holiday until Thanksgiving and it’s up to PayAnywhere merchants to capitalize on these potential sales. Whether merchants are selling camping essentials at a popular campground or cotton candy on a crowded boardwalk, PayAnywhere’s mobile credit card processing solution is there to prepare merchants for the inevitable Labor Day rush.

As they do on a regular basis, Google has recently revised certain details of their Play Store Developer Guidelines. These rules apply for app publishers who wish to distribute their products in the store and do not regulate what types of advertising is allowed on the Android platform.

You already know mobile ads were taking off like crazy. But this fast? According to a new report from eMarketer, mobile ad revenues will surpass those of desktop ads by 2017. That sprint will be led by search ads, which have seen mobile revenues rocket from only 2% of all search ad dollars in 2010 to 22% this year. That will jump further to nearly 60% mobile by 2017.