It’s tough to be a marketer these days. The landscape changes constantly — and what used to be at least a year or two window to adjust advertising campaigns is now often eclipsed into months or even days.
That’s especially true when it comes to young people who have gravitated to mobile and for whom new social sites are a major meeting place.
That’s something Acquity Group, a part of the Accenture Interactive network, knows all too well. The company recently surveyed 2,000 U.S. consumers about “their expectations, habits, and preferences when it comes to brand engagement.”
Where do the young people go? Social media. In fact, a report summary from Silicon Republic explains, 63 percent of 18-to-22-year-olds and 67 percent of 23-to-30-year-olds content they view links shared on a friend or family member’s social wall.
The survey also found that the younger cohort also admit they would “change brands if a company offered discounts for social media engagement.”
Yes, traditional media (TV, radio, print) still have some pull. But the huge sucking sound you hear is the millions of young people turning to social media for information about products and services.
The infographic below provides an overview of where “those youngins” are today. The info is valuable, indeed.