‘Tis the Season of Holiday Marketing

'Tis the Season of Holiday MarketingThe commercials are incessant. The direct mail is abundant. And the email is enough to clutter the inbox of a small army.

It’s the holiday shopping season. And if you’re a retailer or small business owner planning to run a marketing campaign for the holidays, it’s important to remember a number of important aspects a good marketing campaign – none of which include annoying customers with non-stop advertising.

So how can you make the most of your holiday marketing? Here are a few helpful tips from mobile payments leader PayAnywhere (courtesy of Small Biz Trends):

  • Bundle, Bundle, Bundle: Group together complimentary products and services at special price points. Customers will feel like they are purchasing personalized gifts and saving money.
  • Go Mobile: Customers are on the go constantly this time of the year and it’s important that they can access your business anywhere. Make sure your marketing materials are mobile friendly so customers can get your message on all their devices.
  • Try Texting: Invite customers to sign up to receive text message updates from your business. Don’t spam your customers but send discounts and promo codes to entice them to make purchases at certain times.

For more helpful tips, check out the official PayAnywhere blog here.