ROI Revolution, a company that sells online sellers, is out with a new report to help ecommerce retailers prepare for the holiday shopping season.
All told, the group is recommending that retailers take a hands-on approach.
Citing mobile Google Shopping ads and Amazon as big factors in the marketplace, ROI Revolution Marketplace Strategy Manager Andrew Reagan wants to correct the misconception that there’s an easy transfer between Google and Amazon success.
“The weakest link in your overall marketplace strategy will cripple campaign effectiveness, which is why we always take a deeply integrated approach with Amazon,” Reagan explained.
While successful advertising on Amazon involves smart targeting and ROI considerations, it also requires attention to additional considerations including search engine optimization, listing management, and even business factors such as customer service and shipping reliability.
“Marketplace analysts at ROI Revolution have fine-tuned their strategies with Amazon Sponsored Products campaigns to propel their Marketplace clients to win the coveted “Buy Box” sale more often … even ahead of Amazon itself,” RIO Revolution says. “Technology is imperative to such wins, yet ROI Revolution believes technology functions best within the hands of an in-the-trenches campaign strategist.”
The advice should probably be heeded. Between Thanksgiving and Cyber Monday in 2015, ROI Revolution clients achieved an average 65 percent year-over-year revenue growth in search marketing, about four times above the industry average.
“The industry has also validated this unique agency approach,” notes the firm. “ROI Revolution was recently announced by trade publication Internet Retailer as a 2017 Leading Vendor to the Top 1,000 online retailers for both Search Engine Marketing and Marketplace Management, categories from which the majority of Holiday 2016 ecommerce revenue will flow.”