MMW learned this week that IDG, a powerhouse technology media, data and marketing services company, is the winner of a Platinum Award in the Redesign/Rebrand category of the 2016 Summit Marketing Effectiveness Awards.
We’re told that IDG earned the award for its “first-ever companywide branding initiative,” which was launched in March 2016 to unify the company’s corporate identity and showcase the full breadth of its global product portfolio to clients and consumers.
“Winning a Summit Marketing Effectiveness Award is wonderful recognition of the successful work we’ve done to develop new branding that truly reflects IDG’s strengths globally,” said Josh London, IDG’s Chief Marketing Officer. “The new brand positioning highlights IDG’s singular ability to meet the needs of marketers in reaching the most powerful audience of tech buyers in the world. We used the company’s presence in 97 countries to identify and engage employee brand ambassadors around the world to create excitement and engagement and drove messaging from the inside out.”