Time Rolls Out Multi-Platform Virtual Reality Brand

This week, LIFE VR, Time Inc.’s dedicated virtual reality platform, has officially launched. The platform, as our friends at VRJournal report, features next-level storytelling from Time Inc.’s global brands. An extension of the historic and beloved LIFE brand, at launch the LIFE VR slate features...

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Mobile-Marketing-Coming-to-Virtual-RealityThis week, LIFE VR, Time Inc.’s dedicated virtual reality platform, has officially launched.

The platform, as our friends at VRJournal report, features next-level storytelling from Time Inc.’s global brands.

An extension of the historic and beloved LIFE brand, at launch the LIFE VR slate features immersive experiences including: “Defying the Nazis,” the VR companion to the new Ken Burns PBS documentary; “Fast Ride” from The Drive, which puts you in the passenger seat of one of the world’s fastest cars; and “LUMEN” a nonlinear interactive experience that helps users de-stress in minutes.

According to the repory, LIFE VR, which is operated under the auspices of Time, The Foundry and Time Inc. Studios, will house all virtual reality content from Time Inc. brands.

“LIFE VR elevates Time Inc.’s iconic storytelling capabilities to new levels, creating powerful engagements and immersive experiences for our audiences, showing them the world in a whole new way,” said Chris Hercik, SVP Content + Creative at The Foundry @ Time Inc. “Virtual reality is an exciting new tool in content creation that allows Time Inc. to push the boundaries of this leading-edge technology as an entertainment and news medium in both creative development and methods of distribution.”

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