Apple CEO Tim Cook wasn’t reserved in the least when discussing the use of OLED in smartphone displays at the Goldman Sachs Technology and Internet conference today.
“When you look at displays, some people are focused on size. There’s a few other things about the display that are important. Some people use OLED displays, the color saturation is awful,” Cook said this morning. “The Retina display is twice as bright as an OLED display. I only bring these points up to say there are many attributes to the display, and what Apple does is sweat every detail. We care about all of them and we want the best display, and I think we’ve got it.”
When it comes to the display of Apple ‘s iPhone, a recurring rumor is that Apple is building a next-gen iPhone that delivers a larger screen.
“I don’t want to say what we will do or won’t do,” Cook said with regard to the rumor. “We put a lot of thinking into screen size. And believe me, we’ve picked the right one.”
Although Cook told those in attendance that he is “not going to talk about what we’re going to do in the future,” Cook may have shared more information with the mobile community than he realizes, especially with regard to Apple’s view of OLED and the potential development of iPhones with larger displays.
