Thursday Webinar: Getting The Most Out of Geotargeting Tools

Last call for an eagerly anticipated webinar advertised by the MMA taking place Thursday morning PST. “There’s so much we can learn about a person based on the places they go,” the webinar invite reads. “Join The Trade Desk and Factual as they discuss how to successfully implement the use of location data in your …   Read More

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Thursday Webinar: Getting The Most Out of Geotargeting ToolsLast call for an eagerly anticipated webinar advertised by the MMA taking place Thursday morning PST.

“There’s so much we can learn about a person based on the places they go,” the webinar invite reads. “Join The Trade Desk and Factual as they discuss how to successfully implement the use of location data in your cross-device campaigns to target users based on their real-world behavior.”

According to the MMA and The Trade Desk, webinar speakers will highlight relevant geofencing examples with a special focus on the benefits of creating custom location-based audiences for Election 2016.

The presenters include Dave Pickles, CTO and Founder of The Trade Desk, and Bill Michels, SVP of Product and Partnerships at Factual.

To register for today’s webinar, click here.

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