Three-Quarters of Black Friday Shoppers Are Going Mobile and Online

Who said Black Friday shopping has to be done in stores? According to the latest industry data, just over half (53%) of U.S. adults plan to shop on Black Friday this year, and you might be surprised by how many won’t leave their homes to do so. The results of a new holiday shopping trends …   Read More

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Three-Quarters of Black Friday Shoppers Are Going Mobile and OnlineWho said Black Friday shopping has to be done in stores?

According to the latest industry data, just over half (53%) of U.S. adults plan to shop on Black Friday this year, and you might be surprised by how many won’t leave their homes to do so.

The results of a new holiday shopping trends survey by IPSOS and conducted on behalf of Offers.com reveal that of the consumers shopping on Black Friday, 35% plan to shop primarily online. In comparison, just 28% plan to shop mainly in stores.

37% of surveyed customers will shop both online and in stores.

“People aren’t as excited to fight the crowds to get doorbusters,” explains Offers.com CEO Steve Schaffer. “In fact, only 31% plan to shop at retailers that open on Thanksgiving , and more and more consumers are skipping the stores altogether and shopping online. This has transformed Black Friday into a weeklong online event, not just a one-day shopping bonanza.”

To learn more about the study and its findings, click here.

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