This is For Reel: Redbox Marketing New National Loyalty Program

This is For Reel Redbox Marketing New National Loyalty ProgramNow loyal Redbox fans can earn free movie nights.

Redbox, which specializes in renting DVDs, Blu-ray Discs, and video games via automated retail kiosks, is launching Redbox Play Pass, a point-based loyalty program that gives Redbox customers a new way to earn free movie nights.

Redbox customers who are signed up for Redbox emails will be seeing particulars of the program in their inboxes soon.

Redbox now operates about 42,000 kiosks at more than 34,000 locations.

“Our customers asked for a loyalty program, and today we’re delivering with the launch of Redbox Play Pass,” said Mike Wokosin, vice president of Digital Marketing at Redbox. “We’ve seen tremendous response to our beta program, and we’re excited to give consumers another way to keep up with all the great new releases.”

According to a company announcement, “Redbox Play Pass members earn 10 points for each movie or game they rent, and when they reach 100 points, they’ll get a credit good for a one-day movie rental.

The company says there are no limits on the number of credits that can be earned. Redbox members will also get free movie nights on their birthdays and Redbox Play Pass anniversaries, as well as other goodies and exclusives for being part of the program. Consumers who sign up early for Redbox Play Pass will also receive a free one-night DVD rental.