When 2nd Watch surveyed 500 IT and marketing professionals in large and midsize companies regarding the use of big data, Internet of Things (IoT), and cloud-based data warehouse technologies to support digital marketing plans and programs, the findings were revealing.
“The results indicate growing confidence in the use of these technologies and success deploying them,” notes DigitalContentNext.
Now 2nd Watch has produced an infographic that provides findings from its research.
The key highlights?
Notably, 50 percent of the survey respondents indicated they are likely to expand the use of big data to support their digital marketing efforts.
Also, 24 percent use data to power campaigns and promotions and fully 47 percent indicated that big data-base digital marketing campaigns “have been effective for meeting customer engagement and demand generation goals.”
When it comes to IoT, there’s a lot of enthusiasm, as 53 percent say it’s likely they’ll expand IoT-based digital marketing programs.
There’s a lot more to learn from the 2nd Watch survey. Check out the infographic here.