A product update that allows developers to integrate ads into a user interface in a consistent format has just gone live.
Metaps has announced the renewal release of zero commission CPC smartphone ad network DirectAd, (formerly known as DirectTap). The complete site redesign has gone live, introducing its new native advertising platform in detail.
Developers can access DirectAd Native Ad Format to customize the layout in their apps without compromising user experience. According to Metaps, developers can now “integrate advertisements into walls and timelines that blend into the natural environment of their apps. Through DirectAd, Metaps is committed to providing a variety of native advertising solutions to their network partners.”
Interestingly, Metaps takes no commission on ad revenue earned on DirectAd. The firm allows developers to keep all ad revenue they generate on the network.
Metaps boasts that DirectAd provides a 100 percent fill rate solution, and that developers can control the ratio of both house ads and sponsored ads. The network has expanded significantly since its release last year, and DirectAd network apps now have logged a hefty 500 million downloads.
Metaps, headquartered in Tokyo, is a data driven app monetization platform, enabling app developers to maximize their revenue through data analysis. In 2013, Metaps closed $11 million series B funding led by Fidelity Growth Partners Japan.