The Weather Channel to Launch Hyper-Local Ad Targeting Solution

On Monday, The Weather Channel announced plans to boldly go where the venerable weather information titan has never gone before. The Weather Channel Companies will be the first publisher to partner with hyperlocal data company PlaceIQ to provide advertisers with “groundbreaking new hyperlocal audience targeting that can deliver highly contextually relevant ads to consumers at …   Read More

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On Monday, The Weather Channel announced plans to boldly go where the venerable weather information titan has never gone before.

The Weather Channel Companies will be the first publisher to partner with hyperlocal data company PlaceIQ to provide advertisers with “groundbreaking new hyperlocal audience targeting that can deliver highly contextually relevant ads to consumers at the right place and time.”

With 30 million monthly mobile users, The Weather Channel is one of the few publishers with a large enough mobile audience to offer true hyperlocal audience targeting at scale. This targeting is now available on The Weather Channel iPhone App and will be rolling out on The Weather Channel Android App in July and all mobile platforms later this year.

“Consumers expect to receive the most accurate local weather news and information when they use The Weather Channel mobile products, which gives us the opportunity – and our advertisers the advantage – to deliver messages highly targeted to their location that will feel completely organic to their user experience,” said Patrick McCormack, vice president of mobile sales and strategy at The Weather Channel Companies. “We feel strongly that our premium content and ability to target a specific mobile audience provides an unparalleled ad solution to our advertising clients.”

If you’re not familiar with the company, PlaceIQ extracts intelligence from large amounts of place, social and mobile location-based data to create hyperlocal, targetable audience profiles.

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